I received a lovely missive from the King of Language and Message, Mr. Frank Luntz:
I’m Back!
After five weeks without a home or a name, I have finally settled on both.
I think it’s fully appropriate that a pollster actually conduct a poll to determine what to call his company. Thanks to the input of some of the most influential people in politics, business and American culture, I have settled on “The Word Doctors” as the entity for the work I do going forward. (Sounds a little like a primetime soap opera, I know.)
[ . . . ]
Life in Santa Monica is slower and more relaxed – and I am eager to maintain that life-affirming pace going forward. What research projects I do accept will be in conjunction with my old firm – LMSR.
But if you’re looking for strategic guidance or long-term planning, or you want someone to deliver a State-of-America speech to your company or organization, I hope you’ll allow The Word Doctors to find the right words for you.
All the best,
Frank Luntz
(See the above email in its entirety online)